A robust affiliate partner program has big potential to drive sales. By using affiliate marketing programs to tap into your existing audience and monetize your website, you can effectively attract more (and often stronger) leads and boost your revenue. This saves you money compared to many other lead gen channels and also benefits your affiliates.
Similarweb has a unique and powerful set of affiliate marketing research tools to help you find new affiliate marketing opportunities to make your performance marketing strategy more impactful.
This blog will answer:
What affiliate research is
How to find affiliates that could become potential new partners
How to qualify the value of any referral domain
How to monitor and optimize your existing partnerships
How to monitor and capitalize on your competitors’ affiliate partnerships
What is affiliate research?
The key to any successful affiliate strategy is to conduct research before investing time and money into a campaign or partnership. For affiliate marketers, looking at the industry or niche in which you operate is a great place to start. Consider these questions:
What products or services exist that are similar to mine?
What are the top selling products in this niche?
Who is promoting products similar to mine?
Answering some of the above will help Photo Editing Services you to figure out which domains and audiences have a synergy with your niche and allow you to target affiliate networks and referral domains that provide exposure to those audiences.
How to find affiliates with partner potential
Using the Affiliate Research module in Similarweb’s Digital Marketing Intelligence, there are three main ways we can help users find affiliate marketing opportunities:
Through the Find Affiliates tool, users can search by keyword, industry, or competition to retrieve a list of potential websites that receive traffic relevant to that keyword, rank highly in that industry, or are sending referral traffic to your competition.
Find Affiliates in Similarweb platform representing Affiliate Marketing Opportunities
1. Finding potential affiliates with keyword research
Imagine you’re a fitness equipment retailer and want to increase sales for yoga exercise accessories. Through the Affiliate Keywords tool, you can start affiliate marketing keyword research by entering a popular yoga accessory as a search term. “Yoga Mat” is a good one. We also focus our search on just the U. S. The Find Affiliates tool then does the heavy lifting, automatically generating a list of 100 ‘near match’ phrases and ‘question queries’ linked to the search keyword ‘Yoga Mat.’
Why is this valuable? Near-phrase matches and question-queries are great forms of long-tail keywords. They tend to be particularly relevant for affiliate research because they focus on user intent, and the closer a person is to buying, the more specific phrases tend to be.
The result: You get a list of the top 1000 referral websites that are receiving traffic from the keyword list generated by the term ‘Yoga Mat.’