According to the data of the Prospective Industry Research Institute, the current weekly purchase frequency of fresh food in my country is about 3 times, which is higher than 2.5 times in the world. At the same time, the weekly purchase frequency of fruits and vegetables is about 4.5 times, and the purchase frequency of fish and other aquatic products is relatively low. It also reached a frequency of 2.4 times per week, and users have a high frequency of purchasing fresh food, which reflects the strong demand for this category.
Start with fresh food and after forming user stickiness, you can expand to other consumer goods The characteristics of high frequency of fresh food, low customer unit price, and low brand recognition, as long as the community group buying platform Fax List can continue to output high cost-effective products, it is easier to establish a trust relationship between the platform and users, and guide users to go to its platform to consume high gross profit. s product. Such as beauty and personal care, etc., so as to achieve the purpose of high frequency driving low frequency, and then have a certain impact on the existing e-commerce pattern. (Data source: Compiled from online public information) In a word, as far as community group buying is concerned, those who get fresh food gain the world.
The huge market space and the high-frequency and rigid consumption attributes have been attracting more and more participants, and all of them have attracted the enthusiasm of leading industry capital. support. 3. Competition in the current community group buying market The community group buying industry has experienced ups and downs since its rise in 2015. It has experienced the madness of national group buying and capital chasing in 2018. By 2019, the entire industry has experienced the defection of the head of the group, the merger and integration of industry companies, etc., and most of the group buying platforms have been out of the market.
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