Who am I and what do I do?SWOT Analysis Analysis of the competition in Social Networks What is said about me on the net?Phases of analysis Phone Number List prior to the content strategy in Social Networks Who am I and what do I do? The first thing Phone Number List we must do when we want to start designing a content strategy on Social Networks is to carry out a study of everything we are, what our target audience is and what image we want to generate on the Internet. It is important that this analysis falls on our digital identity, what type of products or services we Phone Number List offer, at what price, who is our target and what forms of post-sale contact we have to retain and consolidate our customers.
In addition, we must take into account where Phone Number List our activity takes place, whether it will be online, offline or blended... since this will Phone Number List determine the way in which we will interact with our potential customers.SWOT Analysis Like any Marketing action, Content Marketing is also supported by classic tools in the sector such as SWOT analysis. It is about knowing four essential aspects that make up a confrontation map between weaknesses Phone Number List and strengths and, on the other hand, threats and opportunities.
SWOT analysis for content strategy Our Phone Number List weaknesses are all those internal factors that place us in a situation of competitive Phone Number List disadvantage with respect to other competing companies or that represent an obstacle that does not depend on our competitors or the market. A good example of these weaknesses Phone Number List can be, for example, the passivity of executive managers to take part in matters of content strategy in Social Networks.