Now that you have a better understanding of how your customers are searching for your product, what's next? It's time to optimize the content of your website and attract qualified buyers. Focus on optimizing the following three areas:page title Page copy eta description Using multiple relevant, high-value keywords that describe a product's capabilities in these important locations can be used to (1) display Cork Gents Bicycle shop in search results (2) attract users who are searching for a particular product. The functionality of the page is improved. Page Title – Internet Signpost Although the focus is on collection and product page titles, these guidelines can be applied to the titles of all pages throughout the site. There are four elements to creating a high-impact title: Keyword placement: Place high-value keywords first in the title , followed by less important (but more relevant) keywords. Relevance: The title must be related to the content of the page. Otherwise, the bounce rate will be higher (that is, the percentage of visitors who leave the site (or "bounce" from the site) after viewing one page). Inaccurate titles not only spoil your brand image, but high bounce rates can cause search engines to penalize your site, further pushing it down or completely hiding it in your search results. Branding: Add the brand name to the end of the title to increase brand awareness. Increasing brand awareness can increase the number of visitors to your site.