According to the data of the Prospective Industry Research Institute, the current weekly purchase frequency of fresh food in my country is about 3 times, which is higher than 2.5 times in the world. At the same time, the weekly purchase frequency of fruits and vegetables is about 4.5 times, and the purchase frequency of fish and other aquatic products is relatively low. It also reached a frequency of 2.4 times per week, and users have a high frequency of purchasing fresh food, which reflects the strong demand for this category. Start with fresh food and after forming user stickiness, you can expand to other consumer goods The characteristics of high frequency of fresh food, low customer unit price, and low brand recognition, as long as the community group buying platform Fax List can continue to output high cost-effective products, it is easier to establish a trust relationship between the platform and users, and guide users to go to its platform to consume high gross profit. s product. Such as beauty and personal care, etc., so as to achieve the purpose of high frequency driving low frequency, and then have a certain impact on the existing e-commerce pattern. (Data source: Compiled from online public information) In a word, as far as community group buying is concerned, those who get fresh food gain the world. The huge market space and the high-frequency and rigid consumption attributes have been attracting more and more participants, and all of them have attracted the enthusiasm of leading industry capital. support. 3. Competition in the current community group buying market The community group buying industry has experienced ups and downs since its rise in 2015. It has experienced the madness of national group buying and capital chasing in 2018. By 2019, the entire industry has experienced the defection of the head of the group, the merger and integration of industry companies, etc., and most of the group buying platforms have been out of the market.

Now companies in many industries are beginning to prepare for a hard life. Not only have their market budgets been greatly compressed, but many listed companies have also temporarily closed their recruitment plans. When the whole company was filled with the atmosphere of reducing staff and increasing efficiency, reducing expenses and maintaining profits, some strange and self-deceiving slogans began to become Fax List popular again. Among them, the "integration of quality and efficiency" is the loudest cry of the old fritters and amateur players in the market system of various companies. "Quality and effectiveness" is a vocabulary that caters to decision-makers. It easily shatters John Wanamaker's classic conjecture, "I know half of my advertising dollars are wasted, but I don't know which half." Going in the Fax List direction not only will not waste every penny of the market budget, but also achieve two birds with one stone, which not only does brand promotion but also achieves the marketing effect. Everything in this world tormenting you is making you stronger, and everything that caters to you is accelerating your demise. The ones that sound comfortable, seem logical, that the execution process is full of clever tricks and clever marketing strategies, the only thing that cannot be guaranteed is the effect. If the promise of the brand and marketing effect at the time of the proposal is compressed into a single data indicator to be fulfilled, such an operation is either bad or deceitful. What is "effective communication" type of precision marketing? Relying on Fax List modern information technology, establish a personalized customer communication service system on the basis of precise positioning, and finally realize a measurable and low-cost scalable road. Compared with general network marketing, it pays more attention to precision, measurability and high return on investment.